NewsLocal News


Primrose Retirement Community recognizes small business owners on Random Acts of Kindness Day

On National Random Acts of Kindness Day, Primrose Retirement Community is sharing positivity by giving back to 10 small locally-owned businesses.
Posted at 6:30 PM, Feb 17, 2021
and last updated 2021-02-17 19:30:36-05

COUNCIL BLUFFS, Ia. (KMTV) - In a room filled with happiness, small business owners are finding surprises in a "sunshine box" filled with goodies like wine, cookies and a gift card.

Sara Berge is a co-owner of family business and boutique Dusted Charm.

"These women in the community that are business owners have been phenomenally welcoming, and have been so supportive which is even more critical in a time such as now," Berge said.

Kristie Driver owns Rustic Cuts, a butcher shop. Driver says small, simple acts and good deeds make all the difference.

"I've been in the retail industry my whole life, and how much different it is when it's small and you have more impact on other people. It's been nice, it's been a wonderful experience," Driver said.

For the Primrose team, they are not just handing out boxes of treats.

"They need to feed their families, this is something they dreamed about, that they started this business, because they wanted to fulfill their dream and if we don't support them their dream's not gonna succeed," Cari Maresch of Primrose said.

It's proof a little bit of kindness goes a long way.

"Kindness and connection is really what matters in the world, and just to do something without any expectation is something that's very powerful," Berge said.

The Primrose team usually hands out Amazon gift cards to Iowa Western Community College students on Feb. 17 but due to the pandemic, they wanted to highlight small business owners and all of their hard work.