According to Toast CFO Tim Barash, the company looked at data for cities across North America, eventually narrowing the search down to a half dozen cities - two of which were located in the Midwest.
Barash says Omaha stood out.
"We were blown away by not only the quality of the food, but by the passion of chefs," he said.
Barash also says the financial services industry, software companies and homegrown companies - like Hudl and Flywheel - helped solidify their decision.
The company began touring spaces in Omaha nine moths ago. While it hasn't chosen a specific location yet, Barash says they were impressed with the Downtown and Old Market area, Midtown and further west.
Toast will hire for sales, customer success and technology roles in Omaha. A few positions are already posted on its website.