BELLEVUE, Neb. (KMTV) — Drive-In movie theaters are making a comeback across the nation, as regular theaters remain closed. However, that hasn’t stopped one place in Bellevue from being creative and finding a different way to show movies on the big screen.
A microscopic virus, COVID-19, brought big changes to the big screen, as release dates for movies have come and gone. But because of that, it sparked an idea for Twin Creek Cinema in Bellevue.
“It’s something new, it’s something different, it gets us back open, and gets us engaged with our guests again,” said Angelo Alvarez, Booth Technology Manager at Twin Creek.
A 20 x 49 foot screen is now on the front of the building, where a projector turned this cinema to a drive-in theater.
“Looking for alternatives for our guests to experience the movies while still being social distancing and giving them an alternative to get out of the house,” said Alvarez.
“Anything that can open up these theaters is a good idea,” said Dr. Phani Tej Adidam Chair & Professor of Marketing & Entrepreneurship at UNO. He says keeping the movie theater business going is good for society.
“Overall, it’s worth around $115 billion dollars market every year, and if you shut that down completely, imagine the damage for the employees as well as the lack of the experiences for the American people,” said Adidam.
Twin Creek is also going the digital route between staff and customers to limit interaction between the two.
“You can order drinks and snacks online through our mobile app as well as your tickets online there’s no cash transactions,” said Alvarez.
They say if you miss going to the movies, this is your best bet for now.
“Come and experience it. It looks like it’s going to be a lot of fun,” said Alvarez.
Alavarez says there around 120 spaces available for the drive-in, and if you’re interested in learning more visit their website marcustheatres.com