Olde Towne Elkhorn businesses hope to cash in on the nearby Pinnacle Bank Championship.
The shops and restaurants are holding events to lure in more people to boost their bottom line.
The unforgiving heat brought more people indoors like at Shevy’s Sports Bar and Grill in Elkhorn.
Visitors like Brent Stansberry and his friends came from Tekamah to watch the championship, “We toured around a little bit just to watch some fellow golfers watch some local guys.”
It’s visitors like these Elkhorn businesses aren't used to, so they're putting their best foot forward.
“We realize that was an opportunity for us to showcase what we can do,” said Shevy’s Sports Bar and Grill owner Jeremy Edelman.
Therefore the bar held a mini concert series from Thursday through Saturday to celebrate the big event, this time that's not in the eastern part of the city.
“If Omaha does one thing really well its big events,” said Edelman.
The foot traffic also stopped by Main Street Studios and Gallery, “I've seen a 20-percent influx of people coming down into my studio specifically,” said owner Tyler Curnes.
Most businesses in Elkhorn agree, this tournament is a hole in one for Olde Towne Elkhorn, “We're actually hoping to make this downtown community a thriving populous for this tournament.”
The Pinnacle Bank Championship will be awarded on Sunday.