Christina Trapp first found a phrase of hometown pride when seh was a college student, going to school in Lincoln, she would often reference her hometown as "Homaha."
Now, the 28-year-old fashion buyer spenders her time between Milwaukee and Omaha after living in New York City and Chicago, but the phrase from home was always in her head.
"The word Homaha had kind of been in my head for a little while, and I looked up whether it was trademarked or not and it it wasn't so I was like, 'ok someone needs to trademark this, I should, I should do that,'" Trapp said.
After that, she started her Etsy shop in November of 2017.
Her focus? Those catchy Omaha sayings on really soft fabric.
With fashion experience and a love for making, the ideas poured in. Trapp says she now outsources some of her screen printing, working on designs from her computer. She says her months old business is still new and slow-going, but it's given her a joy that she remembers from being a kid.
"We've all been there, I think," she said. "It can seem daunting, if you're like 'I need to build a business overnight.' You don't need to do that, you just do one little thing at a time and naturally, I think you'll grow it."