OMAHA, Neb. — Black Friday is turning into Black November as local and national retailers push discounts throughout the entire month instead of just a few days. The Better Business Bureau says now may be the perfect time to start holiday shopping.
"It feels like Black Friday everyday when you see the deals that are available out there," Regional Better Business Bureau President Jim Hegarty said.
Local business are advertising holiday prices online and on social media.
"We've got websites for both of our businesses and we advertise through Google. We're on Facebook, we're on Instagram," Village Pomegranate and the Linen Gallery owner Kathy Dessonville said.
"We have a few deals coming that we're going to start promoting on social media," Made in Omaha sales associate Jessica Koenig said.
It's exciting to see all the great deals online and getting special holiday savings, but the Better Business Bureau has a few warnings.
"We want people to take time, take a moment, breathe. Check the company out," Hegarty said.
If you're not sure about the credibility of a company online, check with the BBB or look into online reviews.
"If you're not able to find any information about them, than that's probably a red flag," Hegarty said.
So whether you're shopping online or in store, remember to be a cautious shopper. Maybe consider even being an early-bird shopper this year as well.
"We're seeing fantastic deals being offered earlier and earlier," Hegarty said.
The BBB also recommends using a credit card when holiday shopping to trace back purchases in case of any fraudulent activity.