There, the founders have launched the Pussyhat Project. The project is more than just a tongue-in-cheek reference to the president-elect's infamous "grab them by the p**** comments." Founder Krista Suh says the movement is about reclaiming that word, not just trolling the president-elect.
The movement has gone viral among women and men who were unhappy with the election outcome. They believe it is a colorful way to make a statement.
Organizers say at least 70,000 hats have already been made. They will be distributed at Saturday's Women's March in Washington, D.C.