The tournament excitement is just beginning in Omaha which will host two Sweet 16 matchups and an Elite 8 game next week. It's an important time for many city businesses, and ones hoping to make their mark soon.
Places like Oscar's Pizza and Sports Grille have been packed all day. Hundreds were grabbing a bite and catching the games either on break from work, or taking the day off. Oscar's estimates more than 1,000 customers will come through from open to close on the first two days of March Madness.
"The first day's always exciting we get a line at the door right when we open up at 11am, a lot of big groups come in fast and furious," said Dusting Heng, Owner of Oscar's Pizza and Sports Grille.
Across town in the Capitol District the finishing touches are being put in place. They're getting everything ready for the Saint Patrick's Day Block Party in the courtyard of Omaha's first entertainment district.
Ted Hawley co-owns Beer Can Alley and says they're close to being ready for a soft opening this weekend. Hawley and his partners also own Annie's Irish Pub and The Exchange in the Capitol District. Annie's is open, and he says the reception has been great and they look forward to Saturday's festivities.
"Moving forward to we're just really excited to be here, the capitol district is going to be a really fun place we're happy about the location right across the street from the Centurylink Center and we're just excited to finally be here, it's been a long process," Hawley explained.
NCAA tournament games continue through Sunday on CBS and partnering stations.