He's relatively unknown in the political landscape, but Omaha-native Taylor Royal is making a big splash in his bid for mayor.
"We knew going into this race, being more of a newcomer," Royal said. "Coming from an outsider perspective, it's going to take some time to get the word out."
With primaries next week, the 27-year-old is hoping to capture eyes and ears.
So far, he's spent about $150,000, mainly funded by his father, for billboards, TV and radio spots. Royal has used those platforms to criticize of incumbent Mayor Jean Stothert for not voting for President Donald Trump.
"My campaign has really had a good response from people," Royal said. "It's been really exciting. It's been energizing."
Royal says with his background in business, he'll lower taxes and look to outsource some city functions.
"When i moved back to Omaha two years ago, ConAgra's headquarters was just pulling up stakes and leaving," Royal said. "A company that was incubated here gave up $28 million to move to a different city. We haven't made any progress on street maintenance and we've done little to revitalize north Omaha."