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Popular outdoor brand REI coming to Nebraska

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Posted at 3:15 PM, Jan 11, 2022
and last updated 2022-01-11 16:15:51-05

GRETNA, Neb. (KMTV) — Good news for those who love the outdoors and outdoorsy apparel: the popular Washington state-based Recreation Equipment Inc. (REI) may soon be coming to Nebraska.

The location is being planned for the Nebraska Crossing Outlets in Gretna, announced NEX owner Rod Yates. The outdoor mall is about a 20-minute drive from downtown Omaha and already features other big-name sports retailers including Nike, Adidas, Yeti, Columbia, Eddie Bauer, Under Armor, and The North Face, some brands of which are sold at REI.

Construction has not yet begun, however, though the City of Gretna has a building permit ready to go before the lease is finalized with NEX.

The west coast co-op for outdoor gear was founded in 1938 in Seattle and has expanded east over time. It sells fitness apparel but sets itself apart with more extreme recreational activity equipment for backpacking, mountaineering and heavy-duty rock climbing, in addition to hosting outdoor adventure classes and maintaining an equipment rental program.

Nebraska is poised to be the forty-second state to have an REI.

Currently, the closest REI location to the area is 100 miles away in West Des Moines.

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