OMAHA, Neb. — The Impossible Burger has been skyrocketing in popularity.
The plant-based burger is a direct comparison to a regular beef burger, the similarities are undeniable.
Only a select number of businesses offer this special burger in the local area, but demand only keeps growing.
"We are supplied up right now but a month ago there was a shortage," owner of Two Fine Irishmen Kyron O'brien said. "Something healthy, a rare item you can find and it's not served everywhere. Of course you've got an advantage and some popularity serving that one item."
So should Nebraska's thriving beef and cattle industry be worried?
"Have they grabbed a large portion of our consumption? Not at this point," the Director of Beef Quality Assurance at UNL, Rob Eirich, said.
The meat industry is alive and well. The Impossible Burger is just an interesting alternative.
"Just in live animal sales in the beef cattle industry annually it's about a 6.5 billion dollar industry," Eirich added.
"Well I'm a meat lover and now and then it's just a good substitute," O'Brien said.
