Most often love expression starts at the store.
"It's flowers, it’s red roses – it's all types of bouquets, candy,” says Deb Gerch, a human resource manager for Hy-Vee at the Applewood location near 96th and Q streets.
Like clockwork, lovebirds are hunting for the perfect way to say, ‘I love you’ on Valentine’s Day.
According to the National Retail Federation, nearly 55 percent of American shoppers will spend an average of $147 dollars on flowers, jewelry, candy and apparel.
On a day that feels like spring on a winter day, the floral register stays busy at Hy-Vee and floral shops alike.
“It's a perfect day for delivery. In the past, we've had a couple cold, cold days so we love today,” says Gerch who’s been helping the floral section since last weekend.
Becky Gambling is picking up last-minute items for her children, but says the perfect Valentine’s Day is simple.
" For me, it's the thought that counts. It's something he remembered like – 'Hey, remember the time when we...' or just surprise me with things he knows I like.
Whatever you do, the old saying referenced above rings true in the heart and at the checkout line.
