It's a problem right off of I-80, drivers ignoring no turn on red signs, risking a ticket or even a crash.
The sign is hard to miss as you are getting off at 72nd Street, but it keeps getting ignored by area drivers.
"I drive down this road a lot, and I mean it's constant," Omaha resident Andrew Johnson said. "What frustrates me the most is someone is going to get seriously hurt."
Omaha Police Lieutenant John Sokolik agreed with Johnson.
"That's there for a reason, it's not just a suggestion, it's there to keep people safe," he said.