American Heart Association encourages people to wear red on Friday

Go Red for Women on National Wear Red Day
Posted at 6:43 PM, Feb 03, 2021
and last updated 2021-02-03 21:39:07-05

OMAHA, Neb. (KMTV) - The American Heart Association encourages everyone to wear red on Friday for National Wear Red Day.

The day is meant to spread awareness of cardiovascular disease, the leading killer of women in the United States according to newly released data.

Heart disease kills one woman approximately every 80 seconds, taking more lives than all forms of cancer combined, and cardiac events are on the rise in young women in their 20s.

At the same time, recent market research has indicated that the youngest, most diverse groups of women are the least aware that cardiovascular disease is their greatest health threat.

“We’re now seeing cardiovascular disease affecting younger women, and women from Black and Hispanic communities are disproportionally impacted by heart disease and stroke,” said Mitch Elkind, M.D., M.S., FAHA, FAAN, president of the American Heart Association and professor of neurology and epidemiology at Columbia University in New York City. “Now, more than ever, we need to ensure all women have access to education about heart attack and stroke warning signs, as well as proper diagnoses and treatment when they present with symptoms – regardless of their age or background. Losing even one woman to heart disease or stroke is a tragedy.”

The American Heart Association’s Go Red for Women movement encourages people to take action through the month of February by:

  • Wearing red on National Wear Red Day, Friday, Feb. 5, 2021, to raise awareness about cardiovascular disease. The iconic Red Dress pin and other apparel are available at
  • Making a donation to support the lifesaving work of the American Heart Association at Big Lots Foundation will match online donations on National Wear Red Day, up to $333,333.
  • Visiting CVS Health and making a donation at the register until March 6. Donations can also be made online at
  • Signing up to participate in the lifesaving Research Goes Red initiative, a joint collaboration between the American Heart Association’s Go Red for Women movement and Verily’s Project Baseline.
  • Joining the conversation by using #WearRedDay, #HeartMonth and #GoRedforWomen on social media.

Learn more at

KMTV 3 News Now is a proud sponsor of the American Heart Association's virtual Heart and Stroke Ballon Feb. 18th. Our own Jennifer Griswold will host it.

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