Borshiem's bling during Berkshire weekend

Posted at 6:30 PM, May 04, 2017
and last updated 2017-05-04 19:30:57-04

Thousands of people are visiting Borsheims during this weekend’s Berkshire Hathaway annual shareholder weekend.

The store is offering more diamond options than ever before – including diamonds that will help build a well in southern Africa, diamonds grown in a lab, and diamonds featuring the signature of Warren Buffett.

Borsheims has partnered with trusted mining company Leo Schachter to offer Kalahari Dream Diamonds. Each diamond sold benefits communities in the Kalahari Desert in the countries of South Africa, Namibia, and Botswana. The diamonds are ethically mined and sold only at Borsheims. During Berkshire Hathaway shareholders weekend, the sale of each Kalahari Dream diamond will go toward building a well in a village in Botswana that does not have regular access to water. Customers can choose between loose diamonds, pendants, earrings, and rings in the Kalahari Dream Diamond collection.

Borsheims is also among the first independent jewelry stores in the world to offer lab-grown diamonds and lab-grown diamond jewelry. The diamonds are chemically and optically identical to diamonds formed in the earth, are grown in a lab using a process similar to what happens in nature but with higher heat and pressure to speed up the growth of the diamonds. The lab-grown diamonds are priced around 30% less than a diamond formed in the earth.

Another one-of-a-kind option for diamond lovers at Borsheims is a limited edition of Warren Buffett signed diamonds. Each year since 2014, Borsheims has offered shareholders a small collection of loose diamonds inscribed with Mr. Buffett’s signature. 

Lindsey Theis tried on some sparkle and bling. Watch the video to see.