Nearly a week into the college world series, hotels and restaurants downtown are getting ready for crowds to grow again as the swim trials begin this weekend.
While the U.S. Olympic swim trials don't start for another few days, swimmers are already diving right in.
The 18 days of sporting events have a multi-million dollar impact on the city of Omaha.
It's not only the most important time of year for tourism, it's also the one of the busiest for restaurants and hotels. As the baseball fans check out and swim fans check in.
Hotels and restaurants are making the shift. Hilton chef Chip Hawkins said while baseball fans like to gorge on hotdogs, burgers, and ballpark delights Aspiring Olympians are looking for high-protein, good-for-you meals.
The manager of the downtown Hilton told KMTV that food is pretty much the only difference they see.