Country music duo Florida Georgia Line released a new song Friday titled "H.O.L.Y.".
The single, which stands for "high on loving you" is the first from the duo's third album. They teased a late summer target launch date for the project at the ACM Awards in April.
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Tyler Hubbard and Brian Kelley take a small shift from their traditional style but it is not entirely unexpected as country music undergoes its latest evolution in style, many say in part to the success of Chris Stapleton since the CMA Awards last fall.
Part of the announcement came via a creative social media campaign in which the artists posted a screenshot of a text message conversation on Twitter which appeared to include a personal phone number.
Fans on Twitter were quick to react. However, upon calling the number they discovered it to be a well placed marketing message from Hubbard and Kelley, a preview of the song, and the option to have a download link sent to their smartphone.
Never gets old seeing those three words… #ILoveYou #ImHighOnLovingYou pic.twitter.com/2Sj6hbASc6
— Florida Georgia Line (@FLAGALine) April 29, 2016