OMAHA, Neb. (KMTV) — The Salvation Army exceeded its 2018 Tree of Lights Campaign goal in Omaha and Council Bluffs, raising an estimated $2.95 million.
2018's total is a four percent increase over the previous year's total.
Major gift donations increased substantially in the metro area and red kettle donations finished strong.
“The outstanding generosity of the Omaha-Council Bluffs community was again on display this year. Tree of Lights donations make a big difference in our efforts to serve the needs of some 100,000 people each year," Major Greg Thompson, Divisional Commander said.
Contributions to the Tree of Lights Campaign support the Human Needs Fund, which provides funding for food, housing, material assistance, youth development, behavioral health, older adult services and anti-human trafficking programs.
Nearly every program within the Human Needs Fund requires substantial private support. Out of every dollar raised, 87 cents goes directly to program support.