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KMTV participates in Ultra Chic Boutique

Posted at 5:55 PM, Jan 17, 2020
and last updated 2020-01-17 18:55:22-05

OMAHA, Neb. (KMTV) — Here at KMTV, we've teamed up with the Alzheimer's Association to showcase what they're doing to combat a disease we know impacts so many of you.

There is a great event coming up where you can score some great dress deals and help this wonderful cause: The Ultra Chic Boutique.

Every year, Max I. Walker customers donate dresses – prom, wedding, bridesmaid, cocktail and other formal gowns – at locations all across the Metro, and then Max I. Walker’s employees clean, press and store them. Once ready, the dresses are sold for just $30 (cash only) at the Ultra Chic Boutique dress sale event in February.

Starting in 2018, the Max I. Walker family began partnering with the Nebraska Alzheimer's Association for the Ultra Chic Boutique. At the 2018 and 2019 events, a total $38,000 was raised for this worthy cause!

This year's event is on Saturday, February 1st at A View On State on 134th and State Streets.

Each year, some of our team at KMTV participates in modeling the dresses. Here's why:

Jennifer Griswold
Jennifer Zeppelin
Ruta Ulcinaite
Audra Moore

If you'd like to volunteer to help out with this event, you still have time! Sign up to volunteer for event setup on Friday, January 31 or at the sale on Saturday, February 1 by visiting