Nebraska Gov. Ricketts unveils new state brand

Posted at 5:19 PM, Jul 12, 2016
and last updated 2016-07-12 18:24:00-04

The governor unveiled Nebraska’s new brand on Tuesday.

Nebraska’s new slogan  "Good life... Great opportunity".

The slogan will include a new logo and website.

Governor  Pete Ricketts said the brand reflects Nebraska’s historic strengths and projects a vision for the future.

Rickett's statement on new brand:

“‘Good Life. Great Opportunity.’ is a phrase Nebraskans can embrace. From Sandhills ranches to Omaha high rises, this brand is inspired by the men and women who grew Nebraska for our first 150 years,

Growing Nebraska is the mission of my administration, and opportunity is the first step towards achievement. You can see opportunity everywhere in our state from the farms and ranches that are the backbone of our number one industry to the innovative startups in Silicon Prairie and Fortune 500 company headquarters."

For more information on the new brand, visit