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Shopping local on Cyber Monday

Cyber Monday is a day for shoppers to scoop up the best deals online, but how do smaller businesses compete with the big box stores? One local business opens up about staying competitive in the market.
Posted at 6:35 PM, Nov 30, 2020
and last updated 2020-11-30 19:35:12-05

COUNCIL BLUFFS, Ia. (KMTV) - Nutrition 712 in Council Bluffs offers healthy shakes, coffees and teas — and has only been open for six months. Owner Amber Owens says her business could always use community support.

"You're not paying for a CEO to have its next house, you're paying for people's children to be in dance and football," Owens said. "I don't know, you're helping someone live their dream, you know."

Owens is using Cyber Monday to boost E-Certificate sales: spend $40 and you'll get $10 for free.

Drew Kamp is the President and CEO of the Council Bluffs Area Chamber of Commerce who says it's especially important for local businesses to push online deals.

"During the pandemic, we've seen how important it is that you give people options, some people aren't comfortable going into stores - you need to have the option to do online shopping or at the very least, delivery," Kamp said.

Kamp says November and December are business's biggest months of the year. Shopping local will keep a city thriving.

"That money turns over quicker in the community if you are shopping local and you are shopping at those stores that are located here in Council Bluffs," Kamp said.

With the consistent support of loyal customers, Owens promises to serve with an open heart.

"The more we do, the more we can give back to the community, and that was our main goal, opening this shop," Owens said.

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