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Super Bowl transit line to highlight Omaha attractions

Posted: 5:18 PM, Jan 30, 2018
Updated: 2018-01-30 23:32:58Z

Omaha is headed to the Super Bowl LII as the Eagles and the Patriots face off in Minneapolis. 

As part of a campaign to bring visitors to Omaha, the Minneapolis Metro Blue Line will be wrapped with images from distinctly Omaha experiences: the  Lied Jungle  and  Desert Dome  at the Omaha Henry Doorly Zoo & Aquarium , NCAA Men's College World Series and the Omaha Reuben Sandwich

It's part of Visit Omaha's 52 Weeks Campaign to encourage people to visit Omaha and all of its attractions. 

Minneapolis Metro Transit estimates the train will be seen by more than 6.8 million times between Jan. 10 through April 29; and that's not including by Super Bowl visitors.