Taco Bell has gotten a makeover.
The fast food chain unveiled a new logo on Tuesday, the first facelift since 1994.
The logo takes a sleeker and more simplified approach to its iconic “Bell” icon that it has been using since the mid-80s. The logo will still be rendered in purple, a color that restaurant has used since 1992.
However, Ad Age reports that Taco Bell’s new logo “allows for more customization with color, patterns and textures.”
The new logo coincides with the restaurant opening a flagship location in Las Vegas. The new branding will be rolled out online first, and will be applied to stores and packaging over time.
Alex Hider is a writer for the E.W. Scripps National Desk. Follow him on Twitter @alexhider.
