Update: Omaha Steaks has confirmed on Twitter that they will be making a $25,000 contribution to All Pro Dad, thanks to Peyton Manning calling "Omaha" out during the big game.
Omaha Steaks says it will donate $1,000 every time Denver Broncos Quarterback Peyton Manning says "Omaha" during the Super Bowl.
— Omaha Steaks (@OmahaSteaks) February 7, 2016
Manning is known to shout Omaha at the line of scrimmage.
The money will go toward the group All Pro Dad. On its web site, the group says All Pro Dad is "on a mission to help you love and lead your family well."
We are a group of people passionately committed to bringing intentional focus to fathers around the world. Our message will inspire you to embrace who you are, give you tenderness of heart, and boldness of character as a dad and husband. We are consistently here for you to provide guidance and practical tips in raising your kids in a life giving way.
Get your scorecards ready, how many times do you think we will hear "Omaha, Omaha"?